Forgetting the big picture when considering sustainability
Why do we consistently get lost in the detail and forget the bigger picture when considering sustainability? James York, Costain Group Corporate Responsibility Manager, considers this question.
A recurring sustainability conversation I find myself involved in is around Costain's company car fleet. This conversation normally starts with: “If Costain are serious about reducing CO2 emissions why do we not have Teslas (or other electric vehicles) in our company car fleet?” I believe this conversation occurs because people don’t fully understand what sustainability really is.
My initial response in this conversation is to accept that we could spend more money on our car fleet, perhaps making some difference to our total emissions. I do stress though that while I too would like a Tesla, we have missed the bigger picture. Surely we should be thinking about alternative ways to travel or even better, using the technology that we all have available to us to prevent the need to travel at all?
The conversation ends with me suggesting that if we did have additional resource to spend on a lower emitting car fleet, I still wouldn’t spend the money on premium electric vehicles.
This often raises eyebrows until I explain that if we were to invest an arbitrary sum of £500,000 in research on carbon capture or HGV platooning we could potentially make a much more significant and sustainable impact to UK CO2 emissions.
If you take out the specific details of this conversation, the theme of delving straight into the micro level detail is very common and as such perhaps also clouds our understanding of how we all contribute to the UN Sustainable Development Goals (SDGs).
I don’t mind admitting that I too also found myself lost in the detail of all 17 SDGs, trying to develop plans for each goal. While my approach was not wrong and we do as an industry all contribute directly or indirectly to all 17 goals, our biggest influence is actually with 3, perhaps 4 – depending on your business.
By having a clear focus towards the SDGs that directly align with your company’s purpose you can begin to contribute to national solutions for the SDGs that I believe are most important for our industry: clean water and sanitation (SDG6), affordable clean energy (SDG7) and industry, innovation and infrastructure (SDG9).
So the next time someone asks you what sustainability means, celebrate the amazing contribution engineers play towards the UN SDGs and avoid the temptation of going into the detail.
One of the challenges I face as a sustainability professional is communicating such a broad spectrum of issues, priorities and the resulting actions that have been taken, to a wide group of stakeholders.
I am really pleased that Costain has released its inaugural sustainability report because this helps me do just that, both within and outside the company. By bringing to life how we are prioritising material sustainability issues, reporting against our targets and providing context with the SDGs, I hope we can move away from thinking that the best answer to all sustainability questions is always an employee car fleet of Teslas.
In October 2018, ICE together with the World Federation of Engineering Organisations are holding the first Global Engineering Congress to agree a worldwide response to deliver the UN Sustainable Development Goals.
Find out more and book your place at the GEC
This article was originally published here by ICE on 26 April 2018. It was written by James York, Costain Group Corporate Responsibility Manager.
--The Institution of Civil Engineers
[edit] Related articles on Designing Buildings Wiki
Featured articles and news
UK Net Zero Carbon Buildings Standard V1 published
Free-to-access technical standard to enable robust proof of a decarbonising built environment.
Prostate Cancer Awareness Month
Why talking about prostate cancer matters in construction.
The Architectural Technology podcast: Where it's AT
Catch up for free, subscribe and share with your network.
The Association of Consultant Architects recap
A reintroduction and recap of ACA President; Patrick Inglis' Autumn update.
The Home Energy Model and its wrappers
From SAP to HEM, EPC for MEES and FHS assessment wrappers.
Future Homes Standard Essentials launched
Future Homes Hub launches new campaign to help sector prepare for the implementation of new building standards.
Building Safety recap February, 2026
Our regular run-down of key building safety related events of the month.
Planning reform: draft NPPF and industry responses.
Last chance to comment on proposed changes to the NPPF.
A Regency palace of colour and sensation. Book review.
Delayed, derailed and devalued
How the UK’s planning crisis is undermining British manufacturing.
How much does it cost to build a house?
A brief run down of key considerations from a London based practice.
The need for a National construction careers campaign
Highlighted by CIOB to cut unemployment, reduce skills gap and deliver on housing and infrastructure ambitions.
AI-Driven automation; reducing time, enhancing compliance
Sustainability; not just compliance but rethinking design, material selection, and the supply chains to support them.
Climate Resilience and Adaptation In the Built Environment
New CIOB Technical Information Sheet by Colin Booth, Professor of Smart and Sustainable Infrastructure.
Turning Enquiries into Profitable Construction Projects
Founder of Develop Coaching and author of Building Your Future; Greg Wilkes shares his insights.





















